An an involved logistics service provider, TNT strives for an improvement of the influence of its corporate activities on the social surroundings and the environment in communities across the globe. Therefore, TNT undertakes the following initiatives:
In 2007, TNT became supersector leader in the Dow Jones Sustainability Index. In addition, the company has been a very active partner of the World Food Programme since 2003.
In 2006, Finch & Beak was asked by TNT to investigate the improvement of the effectiveness of the sustainability program within the organization. As a result of this study, a number of suggested initiatives were selected, which were implemented throughout 2007.
From the reseach done by Finch & Beak, a case for business school IMD in Lausanne emerged which was among others used by Peter Bakker, at the time CEO of the company, to clarify the role of leadership in corporate social responsibility.
The case describes in detail the collaboration between TNT and the World Food Programme and the development of the so-called 'Moving the World'-program. The case, entitled 'U2 can move the world', consists of two parts: the design of Moving the World (A), and the results and challenges after three years of partnership (B). The session, which was supported with video materials, was a huge success. “U2 can move the world” was written as part of a series of cases by Finch & Beak on marketing and sustainability for IMD.
Further information is available at the IMD website. If you need advice on a strategic approach to corporate philanthropy, please contact Josée van der Hoek, senior consultant, at firstname.lastname@example.org or call +31 6 28 02 18 80.