Josée van der Hoek

Co-Founder and Director
Josée van der Hoek
Publ. date 19 Sep 2007

Experienced strategic issues management specialist with expertise in strategy development, food waste and DJSI. | josee@finchandbeak.com

'My personal motivation to work with Corporate Responsibility is use business as a driving force to strive for a liveable planet for future generations. Making a profit is a necessity for every company that wants to maintain continuity. If sustainability forms an integrated part of the business process, sustainability creates value for both the business as its stakeholders. As a result, sustainability becomes a unique characteristic that goes beyond adding a green leaf to your logo. It will inspire and engage employees and partners to join the journey and bring innovation.'

My background:

  • Co-founder of Between-us and Finch & Beak
  • Lecturer Marketing at International Media & Entertainment Management NHTV
  • Client Services Manager at vdBJ/Communicatiegroep
  • Head of Marketing, Communication & Sales at Het Parool
  • International Sales Promotions Manager at Maildex
  • Product Manager at Algemeen Dagblad
  • Executive Masters Corporate Communications (MSc) Erasmus University: Thesis "Burning fat! Ignorance or lack of urgency arount the issue of Obesity?" The thesis focusses on stakeholder coalitions to help children to become fit adults. Nominated for the Shell Excellence Award.
  • NIMA-C
  • NHTV University of Applied Science, Bachelor: Economics of Tourism

You can call me for:
The development of sustainability strategy, strategic issues management and implementing your sustainability approach in the business.

Colleagues would describe me as:
Binding factor, involved, result driven, persevering, and a food lover.
 
Which book should everybody read?
"SWITCH, How to change things when change is hard" by Chip and Dan Heath. It offers concrete tools to influence (consumer and your own!) behavior.

The best advice I ever got
"You had me at hello", the power of silence.
 
Something surprising about me
Since 1986 I have my truck drivers license.

    What I do in my spare time

    • Slow cooking, enjoying food & drinks with friends
    • Hiking, running, skiing and gardening

    Get in touch:

    Finch & Beak © 2018. All rights reserved.
    Ready for Online Business
    2
    1