All sectors and industries are affected by the experience economy. For companies, it is no longer enough to claim that they are one of the best in the field. However, the increasing importance of customer loyalty is more and more determining for business. The central topics for the unique 3-day course for international professionals are: 

• How to deal with the new customer demands for transparency, authenticity and trustworthiness?
• How to navigate in the new marketing landscape?
• How to ensure your customer's involvement in co-creation of your future offerings and sustainable innovation?

Backbone of the program is The Imagineering Methodology, which is developed by NHTV Breda, and contains of simple toolbox steps that teaches participants how to get ahead with unique and decisive experience offerings for real world challenges. 

Key learnings 

The Experience Design course will learn you how to apply various models and techniques in the field of innovation, co-creation, authenticity and real world events. In addition, you will learn how to apply the experience perspective in your business environment, and how to create new profitable opportunities at strategic business level.

Explore your customore 

In the field of customer-driven, sustainable innovation, Finch & Beak has developed a special toolbox: Explore your customore. The toolbox contains of various cards and methodologies that will guide you in your sustainable innovation journey. Is your company seeking for innovation guidance, please contact us at hello@finchandbeak.com for more information.