All sectors and industries are affected by the experience economy. For companies, it is no longer enough to claim that they are one of the best in the field. However, the increasing importance of customer loyalty is more and more determining for business. The central topics for the unique 3-day course for international professionals are:
Backbone of the program is The Imagineering Methodology, which is developed by NHTV Breda, and contains of simple toolbox steps that teaches participants how to get ahead with unique and decisive experience offerings for real world challenges.
The Experience Design course will learn you how to apply various models and techniques in the field of innovation, co-creation, authenticity and real world events. In addition, you will learn how to apply the experience perspective in your business environment, and how to create new profitable opportunities at strategic business level.
In the field of customer-driven, sustainable innovation, Finch & Beak has developed a special toolbox: Explore your customore. The toolbox contains of various cards and methodologies that will guide you in your sustainable innovation journey. Is your company seeking for innovation guidance, please contact Jan van der Kaaij, sustainable innovation expert, at firstname.lastname@example.org.