In Nintendo’s universe Dorian, a fruit looking hero, has started to notice that everything is not as it is supposed to be in the forest where he lives. Pollution from the industry is destroying the eco-system, and he is not the only one who has noticed. An army of squirrels joins Dorian in the fight for the environment. On their own, the inhabitants of the forest are too weak to affect the development, but together they stand strong and everything is possible. Nintendo has created 40 different missions for this game towards environmental sustainability.

Finch & Beak has developed several games and interactive case studies for executives on CSR. In the booklet ‘You, into the world of corporate social responsibility’, published by Finch & Beak, Jan van der Kaaij argues that games can be powerful change agents in sustainability programs. But only if they’re used in combination with other, more long lasting communication methods such as a secondment programme for employees.

Do you want to know more about gaming on an executive level, please contact Jan van der Kaaij: jan@finchandbeak.com

Source: Nintendo