With a revenue stream totaling EUR 630 bn in 2007 the market for Clean Energy Technology is larger than the pharmaceutical industry. In 2020 it will be the third industrial sector in the world with a market size of EUR 1,600 bn. This market consists of two segments: sales from energy efficiency products totaled EUR 540 bn and renewable energy technologies contributed EUR 90 bn. Despite the crisis growth is expected to continue at an annual rate of 5% for efficiency and 15% for renewables (in a scenario where CO2-emissions are reduced by 80% in 2050).
WWF-NL ranked countries by Clean Energy Technology sales. Denmark, Brazil and Germany rank highest due to their market leadership in respectively wind turbines and insulation, large scale production of bio-ethanol, and wind- and solar energy. The Netherlands is the 17th place, looking at relative income from sales. The Netherlands has a top 10 position only in insulation and solar energy.
The Dutch subsidization policy does not contribute sufficiently to a stronger economic position.
There is not enough capital, especially in the seed phase. Investors move away from Dutch Clean Technology, choose for the rest of Europe.
The Dutch home market for Clean Energy Technology is underdeveloped.
The Netherlands performs far below average in applying renewable energy and energy efficiency. A well developed home market is a precondition for the development of Clean Energy Technology companies. . It enables the experience and reference projects that businesses need to compete internationally. There is a clear correlation between a high share of wind energy in total electricity demand and international sales from wind energy products.
Dutch CO2 emissions per capita are among the highest in the world (seventh place). The Netherlands emits three times the global average. This contrasts sharply with its 17th position in the Clean Energy Technology country rankings. The Netherlands has the moral obligation as well as the potential to reach a global top 10 position in the clean tech market.
A top-10 position in 2015 will bring 8,000 extra jobs, EUR 1.6 bn in additional sales, and 130 Mton less CO2. This would lead to a reduction in CO2–emissions, both in the Netherlands and in the countries where Dutch products, processes and technologies are applied, of at least 130 Mton (more than six times the current Dutch Kyoto target of 20 Mton). The employment in the Dutch Clean Energy Technology sector will total 17,000 FTEs and Dutch sales will increase with to EUR 2,5 bn.