The main question here is if the market is ready for driving electric cars? Finch & Beak and GFK Panel Services initiated the Ecomobiel Monitor. The Ecomobiel Monitor is an extensive research on mobility issues under 10.000 people in the Netherlands. According to the results, the market can be segmented to the group of consumers that are interested in electric vehicles. 9% of the respondents sees itself as innovator and another 20% is early adopter. In many cases, these groups consist of educated, entrepreneurial people that care for the environment.
Also companies are looking for an opportunity to differentiate themselves from their competitors by using sustainable mobility. Innovation and environmental awareness are key issues that can lead to more consumer commitment, increased brand reputation and more cost savings.
In order to actually accelerate the market, frontrunners need to be united in a stakeholder coalition that lead to successful implementation of sustainable mobility. This creates visibility towards a tipping point where sustainable mobility is embraced by the mass.
There are plenty examples of successful coalitions. TNT initiated the citylogistics program in Milan to transport the goods from and to fashion store Gucci with electric Iveco’s. In Brussels, TNT created a coalition with the municipality and Ecopostale to deliver mail using special ‘mailbikes’ instead of polluting cars.
Finch & Beak connects frontrunners and helps to establish successful coalitions that consists of different stakeholders from the public- and private sector. In a short time period, Finch & Beak helps to realize effective solutions. For more information on the development of successful stakeholder coalitions in relation to sustainable mobility, please contact Josée van der Hoek, senior consultant, at firstname.lastname@example.org or call +31 76 522 28 17.