Ski resorts can become more active on sustainable development. A proven method to accelerate sustainability is benchmarking. Mountain Riders , a French NGO, started the Eco Guide for ski resorts in mountain areas eleven years ago. 68 French resorts were analyzed, plus another 7 resorts from other countries. Famous ski resorts such as Les Deux Alpes, Val d'Isere, La Plagne, Whistler, Aspen, Saas-Fee and Verbier were analyzed on the following sustainability criteria: transportation, energy, development, water, waste, social and territorial aspects. Are ski resorts easily accessible by public transport? What are they doing on energy, water and waste management? And are resorts active on education or certifications?
These questions are answered in this Eco Guide. The network has grown to 600 members and by educating, organizing events (such as the yearly clean-up session), and with the Eco Guide, Mountain Riders is trying to raise awareness for sustainability in mountain areas. Some best practices that came out of the study are:
Benchmarking of ski resorts and communicating the best practices helps to accelerate sustainable development in these vulnerable areas. Finch & Beak acknowledges the importance of benchmarking and is a partner of SAM, the organization behind the prestigious Dow Jones Sustainability Index. Besides that, Finch & Beak initiated a benchmark survey among 72 professional golf events (Sustainable Golf Index) and presented in 2011 for the fourth consecutive year the Web Monitor for social housing corporations.
For more information on benchmarking and integrating a CSR strategy into the corporate strategy, please contact Jan van der Kaaij, managing partner, via firstname.lastname@example.org or +31 6 28 02 18 80.