Based on scientific research on corporate reputation, the RepTrak model was developed. The model measures corporate reputation based on the following drivers: products/services, innovation, employer, governance, citizenship, leadership, and performance. Next to those, the model looks at the trust, esteem, admiration, and good feelings stakeholders hold towards the organization. Results are an overview of absolute scores and a comparison with competitors within the industry. By tackling corporate issues, making effective use of stakeholder management and accelerating sustainability, corporate reputations can often improve considerably in a short period of time.
Benchmarks such as RepTrak can ensure change within the organizations is achieved more quickly. Due to quantitative and tangible results, the organizations gains insight into its performance and development.
Contact Josée van der Hoek if you would like to know more about (improving your) corporate reputation.