KLM Open Again the Most Sustainable Golf Event on the Tour

Results released of second Sustainable Golf Index of 82 global golf tournaments
KLM Open Again the Most Sustainable Golf Event on the Tour
Publ. date 18 Sep 2012
On September 18, 2012, international CSR consultancy Finch & Beak revealed the results of the second Sustainable Golf Index, a benchmark measuring the perceived sustainability of professional golf tournaments. The Netherlands’ KLM Open, an official tournament on the PGA European Tour, is ranked as the most sustainable golf event on the tour after a close finish with the Belas Clube de Campo Senior Open de Portugal.

 The Sustainable Golf Index allows tournaments and their sponsors to benchmark their progress in sustainability. Many of the companies sponsoring professional golf tournaments are faced with increasing demands on reputation and sustainability. Finch & Beak believes that these standards should also be maintained at events that companies associate their name with, providing consistency in the approach of corporate social responsibility.

Jan van der Kaaij, Managing Director of Finch & Beak, says: “Due to the temporary nature of major sports events, they often focus on the organisational and economic execution of the event, foregoing sustainability issues such as the carbon footprint, waste management, local community involvement, and other key indicators. The aim of the Sustainable Golf Index is to raise awareness of this issue amongst golf events and to help them develop a more sustainable approach.”

Tournaments were scored according to three domains: People, Planet and Virtues, with each domain comprising seven indicators. The KLM Open achieved the highest score of 82.9%, a strong increase in comparison with last year. During the 2011 event, the organisers showcased a number of initiatives such as efficient waste management on site with so-called ‘walking bins’, electric vehicles on the golf course, fuel-efficient vehicles to transfer players, green energy for the event, biological catering, and protection of the flora and fauna on the golf course. With its remaining emissions being offset, the KLM Open is a carbon neutral tournament.

 

Top 10 Sustainable Golf Index 2012

 

 

Position
Tournament
Venue
Tour
Score % 2012
Score % 2011
1
KLM Open
Hilversumsche Golf Club,
The Netherlands
European Tour
82.9
62.9
2
Belas Clube de Campo Senior Open
Belas Clube de Campo,
Portugal
Senior Tour
78.6
n/a
3
Alfred Dunhill Links Championship
Old Course St. Andrews, Scotland
European Tour
63.3
54.3
4
Deutsche Bank Ladies Swiss Open
Golf Gerre Losone,
Switzerland
Ladies Tour
61.4
60.0
5
Saab Wales Open
The Celtic Manor Resort,
Wales
European Tour
60.5
55.2
6
Ricoh Women’s British Open
Carnoustie Golf Club,
Scotland
Ladies Tour
58.6
55.2
7
Johnnie Walker Championship
The Gleneagles Hotel,
Scotland
European Tour
50.5
42.4
8
Saint Omer Open
Aa Saint Omer GC,
France
European Tour
46.2
26.7
9
Evian Masters
Evian Masters GC,
France
Ladies Tour
39.5
46.7
10
BMW PGA Championship
Wentworth Club,
England
European Tour
37.6
27.1
 
Other events that performed well included the Belas Clube de Campo Senior Open (Portugal), Alfred Dunhill Links Championship (Scotland), and the Deutsche Bank Ladies Open (Switzerland). The average total sustainability score was 24.8%, an increase compared to 23.5% last year. Some other notable facts derived from the results are that:
  • 18.3% of all events recycle their waste
  • 31.7% of all events donate money or resources to charity
  • 3.7% of all events measure carbon emissions
 

The four winners per Tour:

 
-  KLM Open
-  Belas Clube de Campo Senior Open de Portugal
-  Deutsche Bank Ladies Swiss Open
-  ECCO Tour Championship

 

The Sustainable Golf Index study was conducted among 82 tournaments of the European Tour, Senior Tour, Ladies Tour, and the European Challenge Tour. Based on the 2011 Tour schedule, the golf tournaments were ranked in the Sustainable Golf Index on the perceived sustainability assessment presenting the total score in percentages.

The full Sustainable Golf Index report is available on www.sustainablegolfproject.com. The report provides detailed results for individual events and compares the score with the best in class and the sector average. Furthermore, the report includes best practices as well as positive and negative actions for each tournament. To request your hard copy of the sector report of the Sustainable Golf Index, please contact Jan van der Kaaij at jan@finchandbeak.com or call +31 6 28 02 18 80.

About The Sustainable Golf Project: Enjoy nature, advance business

The Sustainable Golf Project helps golf courses and golf events to become more sustainable. Through benchmarking, golf courses and golf events can compare themselves with others in the sector and learn from best practices. With these insights, golf courses and golf events are able to realize quick wins on sustainability. A sustainable golf course operates more cost-efficiently and attracts more golfers.

The Sustainable Golf Project is a global project with golf courses from approximately 25 different countries in its database. Find out more at www.sustainablegolfproject.com.

Photo: Wieke Vrielink, marketing communication manager at KLM (left) and Daan Slooter, tournament director of the KLM Open (right) receive the award for most sustainable golf event at the KPMG Golf Business Forum.

About Jan van der Kaaij

Sustainability expert in strategy development, DJSI and sustainable innovation, with a hands-on approach and always committed to go for the max. | jan@finchandbeak.com 

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