In collaboration with Senem Wicki of Credit Suisse, Finch & Beak' managing partner Jan van der Kaaij wrote an article on the importance of communicating structurally with stakeholders, and avoiding major changes of direction. (Too) prominently claiming results in the field of corporate social responsibility may have negative effects and lead to fierce reactions from stakeholders.
In this article, the negative effects are mentioned and tips are provided to avoid to so-called "authenticity gap". The article is available in the download section in the left column of this page. The article originally appeared in the December 2007 edition of Corporate Reputation Review, a leading international magazine in the field of corporate communications.
Would you like to know more about CSR, corporate reputation and stakeholder communication? Please contact Josée van der Hoek, senior consultant, at firstname.lastname@example.org or call +31 6 28 02 18 80.