Sustainability Strategy

 
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Using the Business Model Canvas to Go from Marketing to Mattering

In his exit interview, Bob Langert, McDonald's vice president of corporate social responsibility and sustainability recently said "We need to be a more relevant brand to consumers, to your point. And the work of sustainability is going to make us more relevant. Our actions for the future are going to be part of our growth." But how to reshape your business model in order to better deal with the quickly changing demands of society. Here's how to apply the Business Model Canvas and make your business more sustainable using a proven 7-step process approach.
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12 Questions to Test Your Sustainability Strategy

Sustainability strategy is a notion easily used, but hard to capture. The fact that only 37 percent of CEO’s trust they have a clear business case for sustainability triggered us, as many companies claim to be sustainable. Projecting an image that differs from the real situation leads to an ‘authenticity gap’ where stakeholders receive insufficient or wrong information regarding your sustainability efforts. So how to design an accurate sustainability strategy that is part of the regular business and not functions as an add-on for communications?
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International CSR-Experts Address Sustainability Challenges

The increasing awareness and recognition for corporate social responsibility (CSR) as an important business theme is the central topic of the 2014 Spring Camp event at Tilburg University in the Netherlands. International prominent academics and leading practitioners are invited for a two-day conference to discuss the various aspects of sustainability on March 26 and 27. Harvard University, Boston University and Indiana University will present their academic papers addressing themes as, reporting and standard settings, the valuation of sustainability and the implementation of a CSR strategy.
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C-suite leadership insight meets best management practice

The Responsible Business Summit 2014

The Ethical Corporation will host the 13th edition of their annual event on May 19-20: The Responsible Business Summit. This year's theme is about adding sustainable innovation to the bottom line. During two days, London will be the meeting place for business professionals to learn more about CSR and the link with innovation from a practical perspective.
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Tilburg Sustainability Center welcomed academics and practioners to explore CSR

Spring Camp Corporate Social Responsibility

On March 26-27, the Tilburg University campus turned into a playground for CSR-experts as the Tilburg Sustainability Center hosted its 2014 Spring Camp on Corporate Social Responsibility. Academics and practioners in the field joined the conference at which various aspects of CSR were scrutinized.
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Umicore: the World’s Most Sustainable Company

The Canadian research institute Corporate Knights has named Umicore as the world’s most sustainable company. This is quite a feat, as Umicore used to have a rather unpopular image of a polluting company. With revenues of about €12.5 billion (2012), 14,600 employees, 77 industrial sites and 15 R&D centres in 34 countries, there is no doubt that Umicore is doing well. But what is the key to Umicore’s success and how did sustainable change led to value creation?
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Putting the Concept of "Creating Shared Value" to Work

In one of his interviews on Creating Shared Value (CSV), professor Michael Porter compares CSV to the traditional Fair Trade approach. In his view, Fair Trade is about how to share the pie in an ethical way and CSV is more about how to expand that pie. What's more is that CSV is regarded by professor Porter as one of the greatest (future) differentiators of businesses and as the next chapter in thinking about business strategy.
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Sustainable Business Models: Research & Practice

Companies should operate according to a sustainable business model in order to maintain continuity. An explicit and widely shared vision, confirmed by prominent people like Tex Gunning, former member of the Board of management of AkzoNobel and by June 2013 CEO of TNT Express and Ban Ki-moon, Secretary General of the United Nations. They claim that our current model of economic development and growth will soon come to an end. For companies it should no longer be about financial results only. It is time for them to operate according to a changing economy. But how?
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Sustainable Future? Exploring Opportunities

SBE SCOPE Symposium at Maastricht University

Together with keynote speakers, prestigious companies and excellent students the one-day convention at Maastricht University will be centered around the theme 'Topic' as sustainability is perceived as an important topic to be further addressed. To celebrate the 30th anniversary of the School of Business and Economics in Maastricht, the first SBE SCOPE Symposium will take place on 18 May 2015. The SBE SCOPE Symposium provides a platform for all participants to take part in discussions, which will address different specified topics to capture all interests.
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Converting Your Material Issues into a Business Development Tool

Integrated reporting has changed dramatically since Harvard professor Bob Eccles described the concept in the much touted 'One Report' in 2010. Four years experience on the road of Integrated Reporting has resulted in new insights based upon own practises, adapted guidelines and rulings. In his new book 'The Integrated Reporting Movement: Meaning, Momentum, Motives, and Materiality' Professor Eccles emphasizes the importance of a well balanced materiality matrix that not only covers relevant business risks, but that also can be used as a driver for innovation.
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