Sustainability Strategy

Winning sustainability strategies are characterized by clear choices on where to focus (direction) and a persistent, rapid execution (speed). At Finch & Beak we support companies by designing and implementing sustainability strategies that are directly connected to the company’s must-win-battles. We immediately make them actionable through the development of roadmaps, communications and well-prioritized actions.


Implementing Cradle to Cradle through backcasting

Cradle to Cradle has taken wings in the Netherlands. After the broadcast of the compelling documentary ‘Waste equals Food’ on national television in 2006 a wide range of activities have taken place in order to make Cradle to Cradle happen. Now that we have managed to inspire a lot of people to think about moving toward Cradle to Cradle it is time to truly start taking steps. A strategic planning approach called backcasting can help to integrate of sustainable development into the core of corporate strategy.
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The crucial role of HR in Sustainability

Authenticity, integrity and trust are important conditions to attract and bind employees. Therefore, the link with Corporate Social Responsibility is obvious. Paul-Peter Feld, Director Human Resources & Organisation of Enexis, The Netherlands (past: Xerox) gives his vision on the connection between human resources and effective Corporate Social Responsibility. “HR can provide an important contribution to the realisation of the organisation’s goals. After all, within organisations people are the ones who deliver the goals and the strategy. Therefore, an important job for Human Resources is to enable people to develop themselves and change together with the changing (organisation)circumstances.
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From risk management towards sustainable innovation

In the report ‘A New Mindset for Corporate Sustainability’ an international group of academics provide tips on successful CSR. The recommendations are based on real life case studies. Organisations that wish to grow profitably in the future must focus their efforts to benefit both shareholders, society and the environment simultaneously. Organisations that only focus on one field, jeopardize the long term profitability of their business. By focusing on CSR, companies can innovate, differentiate and be successful.

Investors miss the link between Sustainability and Risk Management

A recent study, conducted in the logistics sector by Maplecroft, shows that 70% of investors don’t factor CSR initiatives into their investment decisions. This finding is remarkable because investors do value companies who manage risk management successfully. Professor Alyson Warhurst of Maplecroft argues that a well executed CSR policy is nothing more than effective risk management and that investors thus should be paying attention to it. In a recent gathering of postal companies, she emphasized the importance of CSR in a company’s strategy.
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KaosPilot: local government seeks sustainable development

How do you ensure that, as a local government, you have strategies, political support and a mandate for sustainability? Which tools do you need to bring sustainable development to a higher level? How do you motivate the internal organisation? How do you create a feeling of involvement amongst inhabitants and other stakeholders?

Customer Case: Inspiring Youngsters at Sekisui

The Japanese Sekisui Chemical Group is one of the leading global chemical companies developing the frontiers of Creation of Housing & Social Infrastructure and Chemical Solutions.


INSEAD is one of the world's leading and largest business schools and has campuses in Singapore, Fontainebleau, and Abu Dhabi. INSEAD's MBA was ranked number 1 by the Financial Times in 2016.

Mobilizing Your Board on Materiality Today

Many corporate practitioners are rethinking how to do an even better job of making sustainability an indispensable topic on the board agenda. One sure-fire and appropriate way of doing this, is turning your materiality matrix into a colorful kaleidoscope. The DJSI questionnaire clearly underpins the importance of Materiality as it has evolved into an independent criterion.
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Using the Business Model Canvas to Go from Marketing to Mattering

In his exit interview, Bob Langert, McDonald's vice president of corporate social responsibility and sustainability recently said "We need to be a more relevant brand to consumers, to your point. And the work of sustainability is going to make us more relevant. Our actions for the future are going to be part of our growth." But how to reshape your business model in order to better deal with the quickly changing demands of society. Here's how to apply the Business Model Canvas and make your business more sustainable using a proven 7-step process approach.
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12 Questions to Test Your Sustainability Strategy

Sustainability strategy is a notion easily used, but hard to capture. The fact that only 37 percent of CEO’s trust they have a clear business case for sustainability triggered us, as many companies claim to be sustainable. Projecting an image that differs from the real situation leads to an ‘authenticity gap’ where stakeholders receive insufficient or wrong information regarding your sustainability efforts. So how to design an accurate sustainability strategy that is part of the regular business and not functions as an add-on for communications?
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