Based upon 20 years of international experience in sustainability strategy and implementation, Finch & Beak developed a process tool to assist companies with the conception of sustainability as a key element of business strategy. The tool, called GLOBE-US, finds its basis in the Business Model Generation-approach of Osterwalder and Pigneur. GLOBE-US is comprised of 7 steps, starting with the original business model. Through the relevant material issues, the tool focuses on value creation and ultimately disruptive business model design.
With the prediction that the global apparel business is to generate double digit growth between 2014 and 2020, substantial societal pressures are mounting on the way clothing retailers manufacture their garments. At current, the global textile industry is responsible for 10 percent of global CO2 emissions, and 25 percent of the world's pesticides is used for growing cotton.
Changing from decades of linear thinking into circular is hard; where to begin and how to follow through. Fortunately some bright circular economy business models have already emerged from existing know-how. What to think of a beer brewer that adds yeast to his wastewater to ensure a better fermentation thereby producing more biogas and cleaner residual water. Or a wine maker that is looking for ways to make good use of his vine cuttings by experimenting with solutions such as “biochar”; producing charcoal in the orchard and adding it to the soil to make it more productive.
In his exit interview, Bob Langert, McDonald's vice president of corporate social responsibility and sustainability recently said "We need to be a more relevant brand to consumers, to your point. And the work of sustainability is going to make us more relevant. Our actions for the future are going to be part of our growth." But how to reshape your business model in order to better deal with the quickly changing demands of society. Here's how to apply the Business Model Canvas and make your business more sustainable using a proven 7-step process approach.
As projected by the World Resources Institute, the world will need to produce 70% more calories by 2050, to feed its global population of 9.6 billion people. A major part of these calories will consist of animal protein: meat, milk and eggs. While alternative solutions will also make contributions to filling the food gap (reducing food waste, shifting diets), it is clear that the production of animal protein will have to increase dramatically in order to meet growing demand.
More and more often, companies ask us how they can make their business model more sustainable. Within this perspective, it is obviously good to know which standards a sustainable business model must live up to. One of the possibilities is to look at the new examples which are available, and to see what the effect of sustainable business models may be. Jan Jonker, professor Corporate Responsibility at the Radboud University in Nijmegen, the Netherlands, gave his perspective on these questions in the light of his research on new sustainable business models.
GLOBE-US is a process tool which allows every organization to develop a sustainability strategy in alignment with its business model. The organization’s goal is to create value from sustainability, while realizing true integration within the company strategy.