How do you ensure that your sustainability strategy actually is implemented at all levels in the organization? The core is in motivating and involving managers and employees with a core message which aligns with their targets and reality. Concurrently this often happens from the passion of the GreenTeam which communicates too much from their own world. It is key also to fulfill the financial wishes of the organization. David Bent of Forum for the Future recently published a shortlist with seven steps to support the business case for sustainability, rooted in his experiences at British Telecom.