As consumers are increasingly aware of environmental issues, topics such as climate change, ocean plastics and alternative proteins are grabbing the collective attention. An equally important issue, however, still seems to be hiding in plain sight: e-waste. Its scale and impact have grown because of the pandemic, as companies are purchasing new hardware to accommodate homeworking while the office equipment sits idle. As such, it is estimated that approximately 25 percent of IT equipment in Europe will not be used in the future. Electronics companies have a great opportunity in measuring the impact of their core activities and products, and collaborating with value chain partners on knowledge-sharing initiatives in order to ultimately reduce the generation of e-waste.