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Greenpeace Takes Campaign to a New Level

Using social media, Greenpeace saved large parts of the rainforest. How? By mobilizing the online community to make Nestlé stop using palm oil. The unsustainable extraction of palm oil lead to deforestation of the rainforest and therefore, Greenpeace came into action. The success of this social media campaign illustrates the importance of responsible companies and their social media presence.

Organic products are gaining market share in supermarkets

During the first 6 months of 2010, the turnover of biological products in the Dutch supermarkets has raised with 12% compared to 2009. The total food industry, which suffered from the economic crisis and from special price offers, generated a growth percentage of 0,2 (GFK). This means that 43% of the total growth in turnover in euro’s is accountable to biological products. The largest growth percentage (26%) is in meat products and spices, and also dairy products (15%) and eggs (17%) experiences higher turnovers.
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Tradition and Innovation at Torres

Torres is a wine producer situated in the Spanish region of Penedès, Catalonia. The family business started in the 17th century. The strong link that has been developed between traditions and an innovative business characterises Torres. In April 2010, Finch & Beak together with IMD (Lausanne) published a case study about sustainability at Torres.

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Case: Gamba's meet MBAs

Finch & Beak wrote a case for IMD about Happy Shrimp: a tropical shrimp farm in the Rotterdam harbor. In November 2007, 40 MBAs were introduced to a course on stakeholder management and product innovation. The case illustrates how successful sustainable entrepreneurship can be, the experiences of a young enterprise in terms of fast growth, and the role that stakeholder management can play.
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