Marketing and Communication

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How to Jump-Start Meaningful Marketing

For the first time, we see that developing Meaningful Brands - that enhance the wellbeing of people, communities and societies - is more essential to successful brand management than building trust. Looking at the most recent results from Havas' Meaningful Brands© 2015 study, Meaningful Brands with positive societal impact have a higher return as they enjoy a 46% higher spent versus competitors in their category (Share of Wallet) than less Meaningful Brands. But how to become a Meaningful Brand without running the risk of greenwashing?
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Discover the new way of doing business

Sustainable Brands Live Event 2015 Barcelona, Spain

On 27 and 28 April Sustainable Brands organizes its live event in Europe's most innovative city, Barcelona. Successful brands are expected to deliver deeper customer value. Through better business models, smarter product design and the engagement of stakeholders in partnership, businesses will build on the better world of tomorrow. During the two-day congres, participants will collaborate on the theme of redesigning business success from sustainability. Leading brand innovators from all over the world are presented to share their knowledge and experiences.

Social Media’s CSR Opportunities

Europe has 476 million internet users, of which 350 million are using social networks. These numbers are derived from InSites Consulting’s 2011 global study on social media use. Over half of the people who are using social networks such as Facebook or Twitter, are connected to one or several brands. The most important reasons to follow or recommend a brand, are personal experiences with the brand and conversations about this brand. Insights into the underlying motives of ‘fans and followers’ enables organizations to better meet their needs.
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Integrated Thinking by Integrated Doing

Mid-November, the 2015 results of the Dutch Transparency Benchmark were released. The benchmark is an annual research since 2004 on the content and quality of corporate social responsibility reports of Netherlands-based companies. Its goal is to provide transparency and promote the development of corporate social reporting among the largest companies.

Customer Case: Inspiring Youngsters at Sekisui

The Japanese Sekisui Chemical Group is one of the leading global chemical companies developing the frontiers of Creation of Housing & Social Infrastructure and Chemical Solutions.

Customer Case: Spurring Innovation with Telenet Idealabs

Telenet launched its Telenet Idealabs accelerator and growth program in Antwerp in 2014 to facilitate startups getting a head start.
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