Based on the world famous Trendwatching report, dating from May 2009, six key trends in fair fashion can be distinguised:
1 Society. A more intensive interdisciplinary collaboration will emerge. Science, business and designers are working together on topics such as innovative raw materials and new forms of social entrepreneurship.
2 Rationalization. Designers will look for new application areas of waste streams such as shoes from recycled leather and bags from recollected plastic.
3 Stories. Work and products have an emotional value that needs to be communicated in the form of stories. Important for the authenticity of the brand.
4 Personal design. Consumers are looking for variation and diversity and we aim to make a unique statement. This requires shaping and adapting the design to your own taste, your own identity.
5. Perkonomics. Rewarding the green behavior of your customers
6 Slow production. The 'slow'-trend will expand towards the production of fashion. Slow is a form of sustainability indicative of quality.
Image by: Flickr, Unicef