The launch of the Antimicrobial Resistance Benchmark at this year's WEF in Davos, the introduction of a sugar tax to fight obesity, and the recent New York City lawsuit against five major oil companies for their contribution to climate change. These are just a few recent developments showing that managing externalities now have a clear business case. Today investors seek companies that demonstrate effective management of their most relevant ESG factors and focus on their issues that have a real impact. The time for storytelling is over. It is now high time to have the data on issues in place in order to mitigate your business risks and to start seizing market opportunities.