Sustainability Strategy

Winning sustainability strategies are characterized by clear choices on where to focus (direction) and a persistent, rapid execution (speed). At Finch & Beak we support companies by designing and implementing sustainability strategies that are directly connected to the company’s must-win-battles. We immediately make them actionable through the development of roadmaps, communications and well-prioritized actions.

 
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Positive Impact Through Meaningful Partnering

In a fast-changing world with increasing internal and external risk, companies need to find smart solutions to achieve their sustainability objectives. Building strong partnerships with external stakeholders can help companies increase their positive impact as well as gaining a competitive advantage. This article sheds light on the partnership between Accor and the food waste reduction start-up Too Good To Go, highlighting both organizations’ objectives and partnership’s benefits.
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Carlsberg: Partnering for Progress

As epitomized by Sustainable Development Goal 17, Partnerships for the Goals, today’s major sustainability challenges require tailored and collaborative solutions. This means that partnering is to become a part of the company DNA. By forging and maintaining partnerships, companies can achieve more sustainability impact while also gaining the competitive advantage they seek. Several sustainability leaders such as Novozymes, DSM and Umicore have made partnering centric to their sustainability program. In this article, the example of Carlsberg illustrates how this can lead to tangible results.
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ESG Acceleration: How to Get More from Materiality

Last year’s results of the global risk report of the World Economic Forum revealed that the biggest risks are all environmentally oriented followed by technological risks such as data fraud. A risk that was not as prevalent was infectious diseases and we are all well-aware of how this has changed in has impacted society and business. With the recent developments around COVID-19, businesses are challenged to be even more agile and forward looking in order to cope with today’s fast-changing environment.
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Impact Measurement & Valuation

Impact valuation is a systematic way of measuring the impact of the core activities of a company, to manage risks, optimise costs and seize opportunities, and goes beyond the customary reporting and informing. Finch & Beak has co-developed a framework for impact measurement that can serve as a tool to embed sustainability into vital business activities.
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Refreshing Your Materiality Matrix after Covid-19

As the world is in various stages of recovery from the impact of the corona virus, it becomes clear that while there is a ‘new normal’, companies are aiming to go back to business-as-usual as soon as possible. How does Covid-19 affect your company’s sustainability strategy and how should this be reflected in your materiality matrix? Should you discard your old matrix and rebuild from scratch? Should pandemics be featured in it? As is almost always the case in complex situations, the answer is: it depends.
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White Paper: Capture the Value of Impact Valuation

Impact valuation is an emerging approach to measure and value the effects of business activities on society and the environment. The impact valuation approach can support companies to ensure long-term and sustainable value creation by improved reporting, better strategic decision making, and improved operational management. However, the benefits of impact valuation can only be unlocked through proper implementation of the impact valuation approach. In this article we share three conditions to ensure successful use and execution of the impact valuation tool.
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September 21, 2020

Start of the IMD Winning Sustainability Strategies Online Program

Following the publication of the book Winning Sustainability Strategies, IMD Lausanne is launching an online program aimed at business executives, strategy practitioners and sustainability professionals who are interested in the business case for sustainability and its strategic implications. Facilitated by the authors Jan van der Kaaij, Managing Partner of Finch & Beak, and IMD professor Benoit Leleux, the program starts on 21 September 2020 and is designed to help integrate sustainability in your strategy so you can maintain your competitive edge.
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Lessons from DSM’s Winning Sustainability Strategy

The roots of global specialty chemicals company Royal DSM are as a Dutch state-owned coal mining company that started in 1902. The company’s future, however, is far removed from its past. DSM’s Strategy 2021 describes how the company plans to drive above-market growth through developing innovative solutions addressing Nutrition & Health, Climate & Energy and Resources & Circularity, together with increased customer-centricity and large innovation projects. In this article, DSM’s approach is decomposed by looking at the elements of its sustainability strategy, and we provide tips how to replicate this.
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How to Assess Your Own ESG Performance

ESG index funds are proving to be more crisis-proof than their less sustainable peers: with the average ESG fund falling by a mere 12.2% in 2020, almost half the decline of the S&P 500 according to Bloomberg. With the 2019 net money flows into these funds estimated to have almost quadrupled compared to 2018, companies are well-advised to advance their ESG performance. To help you do just that, this article provides four elementary questions and gives access to a newly launched online self-assessment, the ESG Acceleration Scan.
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The Benefits of Forward-Looking Materiality

The COVID-19 outbreak shows that a topic that seems to be immaterial a few months ago, can be material today. The increasing transparency, growing stakeholder influence and visible changes of our planet increase the pace in which ESG topics become material. Companies should avoid being surprised by the impact of future ESG factors and identify which topics become material for their business in the future. In this article, we illustrate the importance of a forward-looking approach towards materiality.
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