How to Activate the Topic of Diversity, Equity & Inclusion

Despite an increase in diversity policies and trainings offered by companies, organizations are still challenged to activate the topic of diversity and inclusion. This is because current strategies prioritize raising awareness over tangible action. In order to activate the topic of diversity and inclusion, if found to be a material topic for your company, diversity policies & trainings need to go hand in hand with inclusive, hands-on practices.

ESG Acceleration Webinar: Organizational Development of ESG

We closed this version of the ESG Acceleration Webinar series with a view on the organizational development of ESG. As organizations that have a mature sustainability approach start to decentralize responsibility for ESG, this calls for a discussion on how to drive performance and accountability across departments. Guest speaker Ineke Rampart, Director Corporate Affairs at Telenet shared practical examples.

Sustainability Strategy

Moche Marketing: Beauty Is in the Eye of the Beholder

In Europe a new tendency for combating food waste is going on at supermarkets. Various food retailers picked up the idea to sell misshapen, lumpy and ugly fruits and vegetables (in French: des fruits et legumes moches), to prove unattractive products are just as edible. It’s fun to know that the concept of branding imperfection isn’t new at all. If you compare the food industry with the aviation industry, you will notice that previously, budget airlines, such as EasyJet, made a strong case for moving beyond physical appearance.