How to Change a Laggard Industry on a Tight Budget?

In terms of sustainability, the golf sector never has been a frontrunner, rather the opposite: a true laggard. The entire industry is jam-packed with tradition. An amazing challenge and opportunity to change such a back marker, is what Finch & Beak thought. Why not make the game of golf more sustainable? It was obvious that the only realistic solution to start, was to trace the sustainability pain-points in the value proposition of golf courses and their stakeholders, and to create value from it for those same stakeholders. With the help of our process tool GLOBE-US in combination with the Business Model Canvas, Finch & Beak could uncover the relevant sustainability touch points of the industry, and could develop a suitable value proposition.
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Speaking slot on Sustainable Golf Project

Greenkeeper of the Year Award

On Thursday, January 16th, trade magazine Greenkeeper handed out the Greenkeeper of the Year Award for the first time. Finch & Beak' managing partner Jan van der Kaaij told the Sustainable Golf Project story during this event.
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KLM Open Again the Most Sustainable Golf Event on the Tour

On September 18, 2012, international CSR consultancy Finch & Beak revealed the results of the second Sustainable Golf Index, a benchmark measuring the perceived sustainability of professional golf tournaments. The Netherlands’ KLM Open, an official tournament on the PGA European Tour, is ranked as the most sustainable golf event on the tour after a close finish with the Belas Clube de Campo Senior Open de Portugal.

Sustainable Golf Tourism: Magic in Marrakech

Marrakech, the Moroccan Imperial city, is strategically located close to the Atlas mountains. In the early days, the city was the gateway to the Sahara desert and over the years, Marrakech developed into a unique touristic destination. An interesting destination also for golf tourism, showing the many golf courses around Marrakech. With 24,000ha, high summer temperatures, a total population of 950,000 people and nineteen courses, water is a valuable asset.
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The Sustainable Golf Project Benchmark Tool Launched

Sustainability in the global golf sector is something that can no longer be ignored. Partly due to increasing stakeholder pressures from sponsors, golfers and local communities, golf courses and golf events are starting to embrace environmental and social issues. Sustainability is becoming an important driver for the reputation of courses and tournaments alike. The benefits are evident: It helps to attract more sponsors, as a way to increase the efficient use of natural resources and as a tool to accelerate innovation.

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