What do the Rana Plaza clothing factory disaster and the Chinese food safety scandal that, according to Reuters, caused a 4.2 percent share price decrease for Yum Brands have on common? They are two of the many examples of the costs and risks that companies can incur when a sustainable and integrated supply chain management is not in place. On the other hand, responsible management comes with many benefits, including greater access to capital and new markets, reducing the cost of material input, energy and transportation, and spurring innovation in order to meet evolving customer and business partner requirements. The business case is clear.