Investors miss the link between Sustainability and Risk Management

TNT acknowledges the insufficiency of CSR reporting to the interests of fund managers
Investors miss the link between Sustainability and Risk Management
Publ. date 6 Mar 2008
A recent study, conducted in the logistics sector by Maplecroft, shows that 70% of investors don’t factor CSR initiatives into their investment decisions. This finding is remarkable because investors do value companies who manage risk management successfully. Professor Alyson Warhurst of Maplecroft argues that a well executed CSR policy is nothing more than effective risk management and that investors thus should be paying attention to it. In a recent gathering of postal companies, she emphasized the importance of CSR in a company’s strategy.

According to Warhurst, investors overlook the link between sustainability and risk management because sustainability driven companies don’t communicate their efforts in this field sufficiently. In other words: sustainability reports don’t speak the investors language. If non-financial efforts would be formulated in terms of risk management, (potential) shareholders would be more likely to invest in these companies.

TNT, which is currently on top of the Dow Jones Sustainability Index, acknowledges in the person of CEO Peter Bakker the importance of communicating CSR efforts effectively. Like Warhurst, he points to the fact that saving the planet and the management of risks are becoming one and the same thing. At TNT, CSR has become  an integral part of the business.

Since 2006, Finch & Beak helps TNT to realize its sustainability goals. For example, Finch & Beak has conducted research on the improvement of the effectiveness of TNT’s sustainability program. Furthermore, Finch & Beak has developed a case study for IMD in Lausanne on leadership in corporate social responsibility. The case discusses in detail the cooperation between TNT and the World Food Programme and the development of the Moving the World Program. For more information you can go to the IMD website. 

Source: Business Week

About Jan van der Kaaij

Sustainability expert in strategy development, DJSI and sustainable innovation, with a hands-on approach and always committed to go for the max. | jan@finchandbeak.com 

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