Sustainable Brands Oceans: Porto

The first Sustainable Brands Oceans also marks the first SB event in Porto, Portugal. As Porto is a city that is closely linked to the health of the Atlantic Ocean, it is the perfect place to start. As a global community of professionals in sustainability, business & brand strategy, product design & innovation, and marketing, Sustainable Brands thrives to be a driver of business innovation in a sustainable world.

Recycling on the Runway

In the past years, the fast fashion industry has received plentiful attention for its questionable environmental sustainability. This attention has been mainly focused on the chemical production processes, planned obsolescence of its products and the destruction of unsold stock. If the product circle could be closed, the fashion industry would significantly decrease its consumption of raw materials and its environmental impact. Undoubtedly fueled by consumer interest for transparency, big and small companies have taken it upon themselves to begin closing the loop on apparel.

Value Proposition Design for the Circular Economy: Adidas & Parley

Born as a spin-off of the Gebrüder Dassler Schuhfabrik founded in 1924, the world’s second largest sportswear manufacturer needs no introduction. Throughout the decades, the Adidas brand has become synonymous with top athletic performance as well as iconic, personal style with its Adidas Originals line. How does the almost 100 year old company stay fresh? One way is through innovating for a sustainable future.

More Plastic Than Fish in Oceans by 2050. Join Our BeakFest to Help!

Plastic pollution is widespread. An estimated 10 million tons of plastic waste is added to the oceans each year; the equivalent of emptying one garbage truck of plastic into the oceans every minute. The situation might get worse: advocate for the circular economy Ellen McArthur predicts that in an unchanged scenario, the oceans will contain more plastic than fish by 2050.