SDG 14: Life below water

 
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Value Proposition Design for the Circular Economy: Adidas & Parley

Born as a spin-off of the Gebrüder Dassler Schuhfabrik founded in 1924, the world’s second largest sportswear manufacturer needs no introduction. Throughout the decades, the Adidas brand has become synonymous with top athletic performance as well as iconic, personal style with its Adidas Originals line. How does the almost 100 year old company stay fresh? One way is through innovating for a sustainable future.
Sustainable Innovation to Solve the Plastic Oceans Problem

More Plastic Than Fish in Oceans by 2050. Join Our BeakFest to Help!

Plastic pollution is widespread. An estimated 10 million tons of plastic waste is added to the oceans each year; the equivalent of emptying one garbage truck of plastic into the oceans every minute. The situation might get worse: advocate for the circular economy Ellen McArthur predicts that in an unchanged scenario, the oceans will contain more plastic than fish by 2050.
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