Sustainable Brands

 
impact from partnering accor too good to go.jpg

Positive Impact Through Meaningful Partnering

In a fast-changing world with increasing internal and external risk, companies need to find smart solutions to achieve their sustainability objectives. Building strong partnerships with external stakeholders can help companies increase their positive impact as well as gaining a competitive advantage. This article sheds light on the partnership between Accor and the food waste reduction start-up Too Good To Go, highlighting both organizations’ objectives and partnership’s benefits.
dsm sustainability strategy purpose performance.jpg

Lessons from DSM’s Winning Sustainability Strategy

The roots of global specialty chemicals company Royal DSM are as a Dutch state-owned coal mining company that started in 1902. The company’s future, however, is far removed from its past. DSM’s Strategy 2021 describes how the company plans to drive above-market growth through developing innovative solutions addressing Nutrition & Health, Climate & Energy and Resources & Circularity, together with increased customer-centricity and large innovation projects. In this article, DSM’s approach is decomposed by looking at the elements of its sustainability strategy, and we provide tips how to replicate this.
A Key Ingredient for Integrating Sustainability.png

Materiality Matrix in Focus

Analysts are better able to assess fundamental risk and reflect it in stock prices when corporate disclosures are specific and avoid vague, abstract language. However, according to SASB’s State of Disclosure Report, companies used vague and non-specific language more than 50% of the time across ESG topics. Sustainability leaders such as DSM, Unilever and Barry Callebaut demonstrate that a focused materiality approach that is strongly allied to the company’s Enterprise Risk Management and aligned with its business strategy leads to better results, both for society and for shareholders. With only an approximated 30% of companies actually combining their materiality assessment with their Enterprise Risk Mapping, “StratESGy”, i.e. the alignment of business strategy with ESG factors, is still in its infancy.
winning sustainability strategies - cropped.png

Winning Sustainability Strategies: Free Downloads

Co-authored by Jan van der Kaaij, Managing Partner at Finch & Beak, and Benoit Leleux, Stephan Schmidheiny Professor of Entrepreneurship and Finance at business school IMD, Winning Sustainability Strategies (Palgrave, 2019) is a book that offers practical suggestions for improved effectiveness of sustainability strategies based upon practitioner cases and data analysis from the Dow Jones Sustainability Index.
adidasparley-imagesource-adidas.jpg

Value Proposition Design for the Circular Economy: Adidas & Parley

Born as a spin-off of the Gebrüder Dassler Schuhfabrik founded in 1924, the world’s second largest sportswear manufacturer needs no introduction. Throughout the decades, the Adidas brand has become synonymous with top athletic performance as well as iconic, personal style with its Adidas Originals line. How does the almost 100 year old company stay fresh? One way is through innovating for a sustainable future.
gekko interface-small.png

How Interface Makes the Circular Economy Come to Life

As one of the world’s sustainable business pioneers, Interface knows what it’s like to change a company’s strategy from a traditional approach towards a focus on sustainability without sacrificing business goals. In the mid 1990’s, the company pivoted away from the traditional industrial model of modular carpet production towards a business model focused on sustainability. By 2017, Interface focuses on innovation in circular business models by closing the loops in its business operations. High time to take a closer look.
BzkcsflCQAEzg0j.jpg

Leveraging the SDGs with Responsible Investors

The UN Sustainable Development Goals (SDGs) have been able to catch responsible investors’ attention all around the globe since they were adopted in September 2015. One year down the road, a coalition of investors, including the managers of more than €550bn in Dutch pension assets, publicly committed to integrate SDGs within their investment strategy. Although the coalition is a Dutch and Swedish affair for now, the intention and hope is that other institutional investors will come on board.
Strawberries by Free Stock Photo.jpg

Putting Strawberries on a Water Diet without Losing Their Weight

In May 2016, Innocent Drinks was rewarded as the winner of the water category of the Guardian Sustainable Business Awards with its Irri-fresa app. This application supports strawberry farmers in Southern Spain to drastically reduce their water usage. In order to scale up Irri-fresa’s impact, the company has embarked on a journey for which partnering is key.
benjerrys-americonedream.jpg

Are top brands really sustainable or is it only perception?

Why are two engines better than one? Toyota shows with its full hybrid car that two engines are more silent, more powerful, cleaner, and - above all - more profitable. Since 1997, when the first version of the Prius was introduced, more than two million cars have been sold which, according to Toyota, results in savings of more than two million tons of CO2 per year. These and other actions have resulted in Toyota being chosen as the ‘best global green brand’.
SB15BCN.jpg

Sustainable Brands 2015: Three Key Takeaways

Last April, the premier global community of brand innovators, Sustainable Brands, organized its first live event in Spain, Barcelona. During a two-day conference international and national brands came together to share their challenges and successes in the journey towards delivering deeper customer value through sustainability. In case you were not able to attend the conference, here are our three key takeaways.
Showing 1 to 10 of 11. More pages are available.

Privacy Notice | Finch & Beak © 2020. All rights reserved.

Calabi
2
1