Sustainable Brands

 
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Value Proposition Design for the Circular Economy: Adidas & Parley

Born as a spin-off of the Gebrüder Dassler Schuhfabrik founded in 1924, the world’s second largest sportswear manufacturer needs no introduction. Throughout the decades, the Adidas brand has become synonymous with top athletic performance as well as iconic, personal style with its Adidas Originals line. How does the almost 100 year old company stay fresh? One way is through innovating for a sustainable future.
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How Interface Makes the Circular Economy Come to Life

As one of the world’s sustainable business pioneers, Interface knows what it’s like to change a company’s strategy from a traditional approach towards a focus on sustainability without sacrificing business goals. In the mid 1990’s, the company pivoted away from the traditional industrial model of modular carpet production towards a business model focused on sustainability. By 2017, Interface focuses on innovation in circular business models by closing the loops in its business operations. High time to take a closer look.
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Leveraging the SDGs with Responsible Investors

The UN Sustainable Development Goals (SDGs) have been able to catch responsible investors’ attention all around the globe since they were adopted in September 2015. One year down the road, a coalition of investors, including the managers of more than €550bn in Dutch pension assets, publicly committed to integrate SDGs within their investment strategy. Although the coalition is a Dutch and Swedish affair for now, the intention and hope is that other institutional investors will come on board.
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Putting Strawberries on a Water Diet without Losing Their Weight

In May 2016, Innocent Drinks was rewarded as the winner of the water category of the Guardian Sustainable Business Awards with its Irri-fresa app. This application supports strawberry farmers in Southern Spain to drastically reduce their water usage. In order to scale up Irri-fresa’s impact, the company has embarked on a journey for which partnering is key.
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Are top brands really sustainable or is it only perception?

Why are two engines better than one? Toyota shows with its full hybrid car that two engines are more silent, more powerful, cleaner, and - above all - more profitable. Since 1997, when the first version of the Prius was introduced, more than two million cars have been sold which, according to Toyota, results in savings of more than two million tons of CO2 per year. These and other actions have resulted in Toyota being chosen as the ‘best global green brand’.
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Sustainable Brands 2015: Three Key Takeaways

Last April, the premier global community of brand innovators, Sustainable Brands, organized its first live event in Spain, Barcelona. During a two-day conference international and national brands came together to share their challenges and successes in the journey towards delivering deeper customer value through sustainability. In case you were not able to attend the conference, here are our three key takeaways.
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Bavaria Recognized for Resilience, Adaptability and Innovation

Beer brewer Bavaria, one of the oldest privately held and run companies in the Netherlands, was awarded the 20th annual IMD-Lombard Odier Global Family Business Award at the Summit of the Family Business Network International, which took place on 15 and 16 October 2015 in Montreux, Switzerland.
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