Tuesday March 18, 2014

Excelencia empresarial in Madrid: Corporate Excellence Centre

Corporate Excellence Centre for Reputation Leadership
The Spanish Corporate Excellence Centre for Reputation Leadership came together on March 18th in Madrid to explore ways to strenghten the link between sustainability and corporate reputation. Illustrated by the Torres case, Finch & Beak' managing partner Jan van der Kaaij showed the members the opportunities and challenges.

About the Corporate Excellence Centre for Reputation Leadership

The Corporate Excellence Centre for Reputation Leadership was created by major Spanish corporations to promote corporate reputation management. Among its trustees and associates are companies such as BBVA, Iberdrola, Telefónica, Repsol, Santander, Danone and Correos. 

Angel Alloza, CEO of the Centre, is co-author of 'Corporate Reputation', a book published earlier this year that explores the scientific evidence behind corporate reputation management.

 

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