Thank you for visiting the Finch & Beak website. Finch & Beak is now part of SLR Consulting, a global organization that supports its clients on setting sustainability strategies and seeing them through to implementation.
This is an exciting time for us, as our team now includes an array of new colleagues who offer advisory and technical skills that are complementary to our own including Climate Resilience & Net Zero, Natural Capital & Biodiversity, Social & Community Impact, and Responsible Sourcing.
We would like to take this opportunity to invite you to check out the SLR website, so you can see the full potential of what we are now able to offer.
The approach of corporations and governments is becoming increasingly adequate and the integration with the core business is slowly taking shape. The consumer is also on the move. The sustainable consumer doesn’t exist anymore. Over twelve years ago only 15% of the American customers was interested in green products. And only 5% was willing to buy a premium for green products; they could be found mainly in the category of die-hard activists; the so-called Greenbacks (Ottman/Roper Starch Worldwide, 1996). This broadening of the green consumer can also be found in a number of trends such as:
The central question in marketing is of course which social issues matter for a brand. Although social responsibility first and foremost has to be authentic and stemming from an internal vision, it doesn’t make a lot of sence to connect a brand to social issues that are perceived by the customer as irrelevant for that specific brand. From that perspective GfK and Finch & Beak have developed the Social Responsibility Scan. Rooted in continuous monitoring of a representative group of European consumers and supplementary sector-specific research the relevant issues per sector are determined. Following that supplementary research is done per brand on the existing CSR strategy, the positioning, and the relevant performance.
For more information on the Social Responsibility Scan, please contact us at hello@finchandbeak.com for more information.
Finch & Beak
hello@finchandbeak.com
+34 627 788 170