Marketing and Communication

 
Be good and tell it

Be Good & Tell It: The Status Quo of ESG Equity Stories

As investors increasingly integrate environmental, social and governance (ESG) criteria in their decision making processes, companies need to cater to this information need. Developing and transmitting a clear ESG Equity Story is key in this: communicating about the firm’s ESG approach and performance in a coherent and transparent manner toward investor audiences. Finch & Beak has assembled a pilot benchmark as a probe for the current status quo, assessing 21 companies’ sustainability programs (‘Be Good’) and their ESG Equity Stories (‘Tell It’). A striking finding is that companies appear to engage in ESG ‘greywashing’ (antonym of greenwashing), by underleveraging their ESG performance in the communication towards investor audiences.
Webinar1.png
Outcomes of Finch & Beak's ESG Equity Stories benchmark study

ESG Acceleration Webinar: Effective ESG Equity Stories

During this webinar, we'll share the key findings from Finch & Beak’s ESG Equity Stories benchmark, which explores the state of how companies proactively communicate their ESG approach to investor audiences. The outcomes are complemented with an investor's perspective on effective ESG engagement between companies and capital markets coming from guest speaker Adrie Heinsbroek, Principal Responsible Investment at NN Investment Partners.
Movember.png

Movember: Facial Hair That Creates True Impact

The Movember movement has grown from a conversation on the come-back of the mustache to one of, if not the, largest men’s health movement with a support of over 5 million people, having raised a total of $900 million since 2003. In this article we take a closer look at this well-groomed initiative.
sustainability communication.png

Sustainability Communication with Impact

Great sustainability communicators infuse their purpose into everything that they do, and they make it easy for everyone to understand what they stand for. As a result, they have more loyal customers, happy employees and trust from investors.
cover-dummy.jpg

Pinpointing The Potential of Sustainable Innovation

In order to better understand customer requirements and to encourage firms to generate Many Alternative Sustainable Solutions (MASS) in developing sustainable innovations, Explore Your Customore was created; a toolbox with a set of inspirational cards with proven innovation methodologies.
sca-300x200.png

Customer Case: SCA's Sustainability Focus

Svenska Cellulosa Aktiebolaget (SCA) is a large, Swedish producer of fiber, paper and personal hygiene products such as diapers, sanitary napkins and tissues. Originally, SCA is a large private forest owner. SCA manages these forests according to the Forest Stewardship Council (FSC)'s standards, which makes the company one of the largest suppliers of FSC-certified products.

1756283.jpg

Case: The Innovation Story of Bavaria

Mid Februari 2013, the case “Bavaria and the Swinkels Familiy: Brewing a Sticky Brand” won the prestigious 2012 EFMD Case Writing Competition in the category “Family Business”. The case was written by Benoit Leleux, professor at IMD Lausanne and Jan van der Kaaij, managing partner at Finch & Beak and highlights the key success factors of challenger beer brand Bavaria.
dragonfly.jpg

The Dragonfly Effect

During World AIDS Day, Nike launched a broad campaign to combat AIDS. By bringing a red shoe lace to the market, Nike supported the good cause. With a mega celebrity like Didier Drogba as ambassador, Nike’s ‘Lace up saves lives’ campaign was communicated through several social media channels such as Twitter and Facebook. Within one day, Nike reached over 10 million people with the campaign and more than half a million tweets turned red.
Greenpeace 3.png

Greenpeace Takes Campaign to a New Level

Using social media, Greenpeace saved large parts of the rainforest. How? By mobilizing the online community to make Nestlé stop using palm oil. The unsustainable extraction of palm oil lead to deforestation of the rainforest and therefore, Greenpeace came into action. The success of this social media campaign illustrates the importance of responsible companies and their social media presence.
Showing 1 to 10 of 24. More pages are available.

Privacy Notice | Finch & Beak © 2021. All rights reserved.

Calabi
2
1