Explore Your Customore is intended as a free-to-use source of creativeness for teams working on customer-centered innovations.  The inspirational cards are subdivided into three categories that illustrate three different phases in the innovation process:

• Inspiration – the inspiration cards contain techniques that focus on the start of the innovation process. They help to center on customer demands, generate new ideas, and think beyond the obvious.
• Ideation – the ideation cards include methods to further develop innovative ideas. Besides, they assist in gaining a clear understanding of the purpose and the customer value potential of the innovation idea.
• Implementation –  implementation cards are describing approaches for creating and validating the first prototypes of the innovation idea and suggestions on how to plan for a successful market introduction.

Recommended additional reading

• Access the full case: Coronilla: Pivoting with a Social Purpose