Sustainable product innovation

 
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Case: Gamba's meet MBAs

Finch & Beak wrote a case for IMD about Happy Shrimp: a tropical shrimp farm in the Rotterdam harbor. In November 2007, 40 MBAs were introduced to a course on stakeholder management and product innovation. The case illustrates how successful sustainable entrepreneurship can be, the experiences of a young enterprise in terms of fast growth, and the role that stakeholder management can play.
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24 Ways to X-ray Your Customers in a Sustainable Fashion

Many companies around the globe are gradually evolving from CSR centered around communication and philanthropy towards a form of business integrated sustainability. As a result, more and more companies are making an effort to capture the hidden market opportunities in this new vicinity. Unfortunately, the opportunities do not present themselves that readily. Moreover, many organizations are using old maps to find new land by applying traditional market research methods that fail to focus on uncovering the correct sustainability drivers. But how can companies better research and unlock the innovation potential from material issues?
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Practical Implementation of Ecodesign and Sustainable Innovation

OVAM is a Belgium based organisation working on waste management and ground sanitation. To support organizations in finding sustainable solutions, OVAM developed a special toolkit. The toolkit, which is aimed at industrial companies, combines a wide variety of sustainable aspects in an understandable and workable model.
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Sustainable Brand Focus: Nike

Founded in 1962 as Blue Ribbon Sports, Nike conquered the world with running shoes imported from Japan. Over the years, Nike’s product line further increased, leading to a total revenue of US $ 19,014 billion in 2010.
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Winning the Game of Making Waterless Dyeing Mainstream

With the prediction that the global apparel business is to generate double digit growth between 2014 and 2020, substantial societal pressures are mounting on the way clothing retailers manufacture their garments. At current, the global textile industry is responsible for 10 percent of global CO2 emissions, and 25 percent of the world's pesticides is used for growing cotton.
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Moche Marketing: Beauty Is in the Eye of the Beholder

In Europe a new tendency for combating food waste is going on at supermarkets. Various food retailers picked up the idea to sell misshapen, lumpy and ugly fruits and vegetables (in French: des fruits et legumes moches), to prove unattractive products are just as edible. It’s fun to know that the concept of branding imperfection isn’t new at all. If you compare the food industry with the aviation industry, you will notice that previously, budget airlines, such as EasyJet, made a strong case for moving beyond physical appearance.
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Hybrid Planes: The Power of Green Tarmac Taxiing

Since 2012, emissions for flights from and to the 28 EU Member States are included in the EU Emissions Trading System. And for a good reason, someone flying from London to New York and in return generates roughly the same level of emissions as the average person in the EU does by heating their home for a whole year. It is calculated that direct emissions from aviation account for about 3 per cent of the EU’s total greenhouse gas emissions and the number is rising, even if we take future fuel efficiencies into account. So the airline industry is increasingly under pressure for its emission-challenges.
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Organic products are gaining market share in supermarkets

During the first 6 months of 2010, the turnover of biological products in the Dutch supermarkets has raised with 12% compared to 2009. The total food industry, which suffered from the economic crisis and from special price offers, generated a growth percentage of 0,2 (GFK). This means that 43% of the total growth in turnover in euro’s is accountable to biological products. The largest growth percentage (26%) is in meat products and spices, and also dairy products (15%) and eggs (17%) experiences higher turnovers.
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Sustainable Innovation in BMW's Business Model Canvas

“Think ahead” is the statement claimed by the BMW Group for their holistic approach of sustainable mobility. With the launch of Project i, BMW addresses its business strategy from a different perspective, since it defines sustainability as the next premium for products and services for individual mobility. The 4 Actions Framework can be used to determine which actions have been taken by BMW to reconstruct their Business Model Canvas towards a more sustainable one.
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Cheers to Sustainable Champagne!

With the upcoming Christmas holidays, the sparkling wine industry is looking forward to its financial peak in the last month of the year. The Christmas and New Year’s sales of Champagne alone account for 15% of total annual. However, the core activities of the global wine business are threatened by climate change, as the map of wine is migrating to cooler climates. Champagne no longer coming from the Champagne area in France, and Cava not originally produced in Spain are possible future scenario’s. So how does the glamorous sparkling wine industry deal with this alarming issue?
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