Customer Case: Van Wijhe's Sustainable Family Business

Paint company shows true colors with CSR approach
Customer Case: Van Wijhe's Sustainable Family Business
Publ. date 27 Mar 2013

Van Wijhe Verf is a Dutch family-owned business that has developed, produced and supplied coatings since 1916. The no-nonsense approach characterises Van Wijhe. Partly due to this mentality, the company has reached some important milestones, for instance the title ‘Business woman of the year 2010’ by CEO Marlies van Wijhe.

The need for sustainability

At Van Wijhe, sustainability has played an important role for many years. In the 1980’s the company was one of the first Dutch manufacturers of coatings to develop and market a water-based coating. Van Wijhe also produced a high-solid coating with much less solvent than competing types. In addition, Van Wijhe focuses on improving its relationship with customers, suppliers, employees and society in a broader sense.

Van Wijhe’s involvement in society and sustainable solutions goes without saying: it is part of their identity. In addition to innovation, other CSR-issues that Van Wijhe deals with are supply chain cooperation and the expected life-time of materials. Suppliers and customers expect a pro-active sustainability attitude. Furthermore, the high prices of raw materials are a driver for the development of renewable raw materials.

With GLOBE-US to sustainable value creation

Finch & Beak helped Van Wijhe in their process towards creating a sustainable business. With the seven steps of GLOBE-US, Van Wijhe creates sustainable value and an innovative redesign of their business model. Marlies van Wijhe: “Finch & Beak has helped us defining a CSR strategy that perfectly fits with our business model. Based on thorough analysis, they have assisted us to make the right choices in our approach towards value creation from sustainability. Their proposed implementation steps are specific and aimed at engagement of both our employees as well as our external stakeholders, such as customers, suppliers and NGO’s.”

Interested in GLOBE-US?

If you would like to know how your business may benefit from GLOBE-US, please contact Jan van der Kaaij, managing partner, at jan@finchandbeak.com or call +31 6 28 02 18 80.

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