It is for good reason that governments call on all businesses to apply creativity and innovation to solving these challenges. 90% of executives, managers and thought leaders agreed that effectively addressing global sustainability challenges cannot be done single-handed. Therefore, multi-stakeholder collaborations and partnerships are a necessity.
One of the front running companies in the beer industry is SABMiller, the world’s second-largest brewer. They designed a sustainability development strategy in such a way that it captures the Sustainable Development Goals. SABMiller recently published its 2016 Sustainable Development Report, called Prosper. The aim of the program is to tackle societal challenges that are also business challenges, and doing so in a way that delivers value for both business and society.
By focusing on what matters locally as well as on global Prosper targets, SABMiller has identified opportunities to create value from the Sustainable Development Goals. The company moves to practical implementation by means of the following 5 shared initiatives:
What the example of SABMiller shows is that companies can play a crucial role in tackling today’s global sustainability challenges. The role of SDGs in its Prosper program is crystal clear – they function as a lens through which to view some of the initiatives included in Prosper and to understand and explain potential impact for society. Nevertheless, SABMiller realizes it cannot focus on all goals in an equal manner, as explained by Anna Swaithes, Director Sustainable Development: “We have also been very honest with ourselves about what we can and cannot influence”. SABMiller is very much aware of where they can and should make a difference. This is where the connection of the business needs and the societal needs is at its strongest.
As a multinational organization, SABMiller addresses local needs by means of local initiatives in which it collaborates with local stakeholders. Additionally, SABMiller recognizes the sustainable development goals not only as a framework for risk mitigation, but as a tool to identify opportunities from it which create value for both business and society.
At Finch & Beak, we believe that the rapidly shifting society is spurring companies to adjust existing business in order to secure their future success. Finch & Beak recently developed a 5-week readiness assessment tool which helps you in mapping the sustainable development on your business priorities. If you are looking for practical guidance on how to conduct the SDGs readiness assessment, call Jan van der Kaaij today at +31 6 28 02 18 80 or send him an email at firstname.lastname@example.org.
Image source: SAB Miller