A first of its kind circular project was announced in June 2018, originating from the research from an engineer and executive MBA graduate at the École Polytechnique Fédérale de Lausanne, Switzerland (EPFL). The project aims to help Vale, the world’s largest iron-ore mining company, transform residue into resource. It does that by extracting untapped value from its mine tailings by transforming it into new products. Concurrently, sand consumption around the world is increasing faster than supplies are naturally able to replenish, making it one of the most coveted resources behind fresh water. This forms a great opportunity for Vale as its mine tailings high in quartz can be used in many sand-based products. In a conversation with Finch & Beak, project initiator and leader Emile Scheepers explains how thinking differently about the product life cycle allowed him to uncover this new opportunity.