BMW i3 workshop instructions
Time required: 1½ to 2 hours

1. The workshop starts off with a brief group discussion of the abridged version of the BMWi3 business model visualized through the popular Business Model Canvas. As (sustainable) mobility is a topic that is close to the heart of many, if not most, the workshop participants will bring plenty of knowledge, opinion and experiences of the business to guarantee lively exchanges.
2. After introducing the BMWi3 business model and the surrounding industry trends and forces in the plenary kick-off, participants are divided into teams of 4 to 6 individuals. Each team receives the assignment to identify circular economy strategies from the circular strategy framework.
3. More specifically, the participants are requested to come up with a minimum of three ideas that are contributing to “green mobility”.
4. The participating teams each present the recognized challenges together with the selected circular economy strategies, the types of potential partners that have been identified and the targets that are to be set for the challenges that have been singled out.

Recommended additional reading
Access the full cases:

• Renault Trucks: Remanufacturing as a Strategic Activity
• The Happy Shrimp Farm: Social Responsibility & Multiple Stakeholders
• Coco-Mat: The Spartan Mattress Revolution