Companies and individuals frequently must cope with limited bandwidth in terms of attention and resources. Hence, it is important to select a limited number of high-impact sustainability efforts, instead of the all-too-common machine gun approach of spraying efforts large and thin. Effective implementation requires sniper precision in the definition of sustainability targets and dedicated efforts in execution. A materiality analysis provides guidance for focus, and the Materiality Map makes it possible to develop this in a quick-and-dirty fashion.
Applying the Materiality Map: Workshop instructions
Time required: 2 hours
The Materiality Map is applied with a group of three to eight participants. As preparation, the competitors of the organization are to be identified and researched on their sustainability programs and their associated targets.
Recommended additional reading
Access the full case: Miguel Torres: Ensuring the Family Legacies