Companies and individuals frequently must cope with limited bandwidth in terms of attention and resources. Hence, it is important to select a limited number of high-impact sustainability efforts, instead of the all-too-common machine gun approach of spraying efforts large and thin. Effective implementation requires sniper precision in the definition of sustainability targets and dedicated efforts in execution. A materiality analysis provides guidance for focus, and the Materiality Map makes it possible to develop this in a quick-and-dirty fashion.
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