How to Assess Your Own ESG Performance

Scoring 4 categories: purpose, direction, speed and value creation
How to Assess Your Own ESG Performance
Publ. date 11 May 2020
ESG index funds are proving to be more crisis-proof than their less sustainable peers: with the average ESG fund falling by a mere 12.2% in 2020, almost half the decline of the S&P 500 according to Bloomberg. With the 2019 net money flows into these funds estimated to have almost quadrupled compared to 2018, companies are well-advised to advance their ESG performance. To help you do just that, this article provides four elementary questions and gives access to a newly launched online self-assessment, the ESG Acceleration Scan.


Learning from experience

In support of Bloomberg’s conclusion, global financial services firm Morningstar found that 51 of their 57 ESG-screened indexes outperformed their broad market equivalents in the first quarter of 2020. So, in order not to waste a good crisis, ESG professionals might take the opportunity to do some self-reflection in this time of remote working and social distancing. But how to sit back and assess?

Successful reflective observation requires thinking, feeling and watching, based on experience. With much at stake and a lot to learn, what better time than today to accomplish all three? Several flaws might might be uncovered. Some typical signs of frailties that ESG programs might be showing are:

  • The Reporting Trap – sustainability and communication professionals can become overly occupied by the delivery non-financial reports and ESG indices and thereby lack the resources to fruitfully implement their projected improvements;
  • Materiality Myopia – senior executives that are relatively new to the topic of integrated sustainability can become short-sighted and settle for an overly shallow analysis of material issues that impact the company, which results in losing focus and deteriorating performance of their sustainability program;
  • A feeble link to the company strategy – sustainability programs are rolled out as discrete bodies that are poorly connected to the core of the company.

Unsurprisingly, today’s research indicates that 83 percent of C-suite leaders and investment professionals is expecting ESG programs to contribute more shareholder value in five years than today1. All the more reason to accelerate the learning from past experiences and incorporate it into your sustainability program.

Four essential questions to raise your ESG game

In summary of the key findings from our recent book “Winning Sustainability Strategies”, transformational companies demonstrate a much higher sense of focus (Direction) and accelerate execution by embedding sustainability into their core businesses, not adding them as mere appendices (Speed). This effective combination of Direction and Speed is defined as “vectoring”.

Based on the research material for Winning Sustainability Strategies, a structure was formulated to examine and improve the fundamentals of sustainability programs. From this structure, our ESG Acceleration Scan was developed that contains the following four essential questions:

1. Purpose: How strong is your reason for being in business?
Look for business drivers in the value chain to help determine your company’s role in society. Find out in what ways the company purpose could connect to its sustainability program.

2. Direction: How focused is your sustainability strategy?
Identify your most relevant sustainability topics from a forward-looking perspective. After all, it is to be linked to the company’s long-term plan. Pinpoint your business case for sustainability in terms of impact, eco-efficiency, sales or others, including opportunities for industry-wide partnering.

3. Speed: How well are you executing?
Make sure the present set of KPIs covers your business case and differentiation focus well enough. Include clear, science-based targets where possible and look for senior management commitment to the objectives set. Check if the appropriate tools are available to implement the required changes within your company and towards your stakeholders. Is there a concrete multi-year roadmap for the implementation of the sustainability program and is it actionable enough?

4. Value Creation: What is the triple bottom-line contribution?
Determine the results of your sustainability program. An effective combination of Direction and Speed should deliver value for companies through a combination of risk reduction, brand increase, cost reduction and revenue growth.

The ESG Acceleration Scan is designed as a self-assessment tool that provides key insights into the strengths and weaknesses of your company’s sustainability program. On the basis of your company’s score, you will receive hand-picked recommendations for specific articles to help bring your sustainability program to the next level. After all, Finch & Beak’s company purpose is to accelerate sustainability, and we love helping companies do exactly that.

Looking to improve your ESG performance?

For over 20 years, Finch & Beak has supported companies in accelerating sustainability by developing and leveraging the results from ESG benchmarks and ratings. If you are interested in learning more about how to advance the ESG performance of your company, contact Jan van der Kaaij, Managing Partner at or call +34 6 82 04 83 01.

1 McKinsey (February 2020), The ESG premium: New perspectives on value and performance, online publication

About Jan van der Kaaij

Sustainability expert in strategy development, DJSI and sustainable innovation, with a hands-on approach and always committed to go for the max. | 

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