Stakeholder Engagement

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Social Media as Platform for CSR Communications

Companies are increasingly making use of social media for various purposes. In marketing, webcare and PR, social media have become household names in the communication mix. However, in the field of CSR and sustainability, social media are not necessarily regarded as a useful platform yet. While the delivery of CSR messages relies on mainly traditional channels such as the CSR report, social media show great potential for discussing sustainability issues and engaging stakeholders.
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Crisis puts reputations under pressure

The McKinsey Quarterly edition of June 2009 carries the article “Rebuilding corporate reputations” which again underlines the value of effective stakeholder management. The top 3 priorities they indicate when dealing with stakeholder management are:
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