Globally, people spend 3 billion hours per week on gaming. And what do people do with those other billions of hours? That’s right: working. Gaming has become more and more integrated into work. Almost half of the German employees are playing games during working hours, with an average percentage for CEOs and CFOs at even 61% (Reinecke, 2009). It seems that gaming is a powerful tool for involving employees. Games provide a sense of productivity and control. How could you translate these insights into something beneficial for your company, for instance CSR? The booming trend that is dealing with this, is Gamification.