Friday February 21, 2014

IESE Doing Good & Doing Well Conference

Conference centered around 'Innovate, Impact, and Inspire'.
On Friday 21st and Saturday 22nd February 2014, business school IESE's annual Doing Good and Going Well conference took place on its Barcelona campus. This year's conference was centered around 'Innovate, Impact, and Inspire'.

Finch & Beak' managing partner Jan van der Kaaij participated in the impact panel on the topic 'Communicating Sustainable Value to Consumers', along with senior representatives from Agbar and Bayer AG's Corporate Center Environment & Sustainability. The focus of the panel was on how companies measure sustainability, and particularly how they track the impact of their initiatives and strategies and the role that consumers play in driving sustainable practices and products.

The impact panel took place on the first day of the conference, Friday 21st of February. For further information, visit the Doing Good and Doing Well conference website.

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