Stakeholder Engagement

 
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INSEAD

INSEAD is one of the world's leading and largest business schools and has campuses in Singapore, Fontainebleau, and Abu Dhabi. INSEAD's MBA was ranked number 1 by the Financial Times in 2016.
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Customer Case: Spurring Innovation with Telenet Idealabs

Telenet launched its Telenet Idealabs accelerator and growth program in Antwerp in 2014 to facilitate startups getting a head start.
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The 24-Hour Stakeholder Pressure Cooker

As part of broad sustainability agendas, stakeholder management has gained significance as a result of increased transparency, reporting regulations and the understanding that stakeholder influence will determine a company’s “license to grow”. Appreciating the issues that key stakeholders value most, can make drive competitive advantage.
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Climate Goals: How Postal Companies are Beating COP21

Early December, Paris will be flooded by global leaders from governments, businesses, NGO's and civil society organizations to join COP21. Sustainability practitioners from all over the world will bend their heads over how to achieve the climate change goals on a global scale. Although the negative messages about governments not reaching climate objectives for 2020 kept us busy lately, there are still evidential cases for reducing the carbon footprint in time. One of those success stories is coming from the postal industry, where the International Post Corporation (IPC) announced that the sector's participants have reached the 2020 ambition of reducing 20% CO2 emissions already in 2014.
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4th Pan-European IR Conference Euronext Amsterdam

After three successful editions in the previous years, the Investor Relations associations of Belgium (BIRA), France (CLIFF), the Netherlands (NEVIR) and Portugal (FIR) will organize for the fourth time the Pan-European IR Conference in Amsterdam from 28-30 September 2015.
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Sekisui Inspires Youngsters to Drive Sustainable Change

Sekisui Chemical Company, the Japanese manufacturer of high quality polyolefin foams is very active in the field of sustainability. In 2007, when Sekisui celebrated its 60-year anniversary, it organized the first Global Children’s Eco Summit in Japan with children from all over the world, followed by regional events in Europe, North-America and Asia.The big idea behind the involvement of this specific stakeholder group is that they are very well equipped to be change agents for a sustainable future.
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How to Jump-Start Meaningful Marketing

For the first time, we see that developing Meaningful Brands - that enhance the wellbeing of people, communities and societies - is more essential to successful brand management than building trust. Looking at the most recent results from Havas' Meaningful Brands© 2015 study, Meaningful Brands with positive societal impact have a higher return as they enjoy a 46% higher spent versus competitors in their category (Share of Wallet) than less Meaningful Brands. But how to become a Meaningful Brand without running the risk of greenwashing?
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Discover the new way of doing business

Sustainable Brands Live Event 2015 Barcelona, Spain

On 27 and 28 April Sustainable Brands organizes its live event in Europe's most innovative city, Barcelona. Successful brands are expected to deliver deeper customer value. Through better business models, smarter product design and the engagement of stakeholders in partnership, businesses will build on the better world of tomorrow. During the two-day congres, participants will collaborate on the theme of redesigning business success from sustainability. Leading brand innovators from all over the world are presented to share their knowledge and experiences.
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Is Pharma in Need of a Sustainability Pill?

The pharmaceutical industry did not score well in the latest 2014 Edelman Trust Barometer, obtaining a trust level of only 54 percent. Some might argue this doesn’t come as a surprise, as pharmaceutical companies seem to be stuck in an almost schizophrenic situation of trying to find a balance between healthy profits and serving the community. Nowadays, new open innovation business models are vital to respond to the pressing healthcare needs. This sparks the question: how is pharma building trust with its stakeholders to meet these requirements? Although the perception of highly profitable corporates with shiny reports who see sustainability as a mere PR tool is still alive, the actual sustainability performance in the sector has improved.
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Global Warming as Next Challenge for Livestock

The livestock sector is under scrutiny. Food scandals and the current bird flu outbreak have drawn the public’s critical attention to the sector with concerns focusing on food safety, food integrity and animal welfare. Meanwhile, a much lesser known fact is that greenhouse gas emissions associated with livestock production are estimated to account for over 14.5 percent of the global total output, exceeding the amount of emissions produced from powering all the world’s road vehicles, trains, ships and aeroplanes combined. This emerging topic appears to have ducked the radar of consumers, which poses the question: what can the sector do to prevent the next reputational scandal from happening?
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