Sustainability Communication

Great sustainability communicators infuse their purpose into everything that they do, and they make it easy for everyone to understand what they stand for. As a result, they have more loyal customers, happy employees and trust from investors. At Finch & Beak we support our clients by developing credible and convincing sustainability communication strategies that energize stakeholders and build a strong reputation. We develop communication plans that work and, if needed, help to execute them. When the project calls for it, we work with partners to develop tailored communication platforms and fresh visuals to support the story.
 
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Using materiality to navigate to a sustainable future

ESG Acceleration Webinar: Forward-Looking Materiality

During this webinar, we'll explore how to apply the materiality assessment as a tool to capture (emerging) ESG risks and opportunities, as a driver for future strategy and risk mitigation, and how to align materiality with enterprise risk management. Special guest speaker is Suzanne Westlake, Head of Corporate Responsibility & Corporate Affairs at Ocado Group. Participation is free and capacity is limited, so sign up today to confirm your registration - if you haven't already.
Be good and tell it

Be Good & Tell It: The Status Quo of ESG Equity Stories

As investors increasingly integrate environmental, social and governance (ESG) criteria in their decision making processes, companies need to cater to this information need. Developing and transmitting a clear ESG Equity Story is key in this: communicating about the firm’s ESG approach and performance in a coherent and transparent manner toward investor audiences. Finch & Beak has assembled a pilot benchmark as a probe for the current status quo, assessing 21 companies’ sustainability programs (‘Be Good’) and their ESG Equity Stories (‘Tell It’). A striking finding is that companies appear to engage in ESG ‘greywashing’ (antonym of greenwashing), by underleveraging their ESG performance in the communication towards investor audiences.
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Outcomes of Finch & Beak's ESG Equity Stories benchmark study

ESG Acceleration Webinar: Effective ESG Equity Stories

During this webinar, we'll share the key findings from Finch & Beak’s ESG Equity Stories benchmark, which explores the state of how companies proactively communicate their ESG approach to investor audiences. The outcomes are complemented with an investor's perspective on effective ESG engagement between companies and capital markets coming from guest speaker Adrie Heinsbroek, Principal Responsible Investment at NN Investment Partners.
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How to effectively position your company’s ESG equity story towards investors and capital markets

ESG Acceleration Webinar: Building Effective ESG Equity Stories

Momentum on ESG in the capital markets continues to soar. Companies have a powerful opportunity to pro-actively tell their ESG equity story to their shareholders, and chances are you are underleveraging your own IR-platforms in doing so. During this 1-hour webinar, we'll dive deeper in the key elements of an ESG equity story and share key take-aways and best practices from our recent benchmark study. Moreover, guest speaker Isabel Green, Head of Investor Relations at Rolls-Royce, will give her practical insights on effectively communicating on ESG with the investor community.
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Learn how to embed sustainability into the core of your business

Start of the IMD Winning Sustainability Strategies Online Program

Following the publication of the book Winning Sustainability Strategies, IMD Lausanne is launching an online program aimed at business executives, strategy practitioners and sustainability professionals who are interested in the business case for sustainability and its strategic implications. Facilitated by the authors Jan van der Kaaij, Managing Partner of Finch & Beak, and IMD professor Benoit Leleux, the program starts on 21 September 2020 and is designed to help integrate sustainability in your strategy so you can maintain your competitive edge.
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Sustainability Communication with Impact

Great sustainability communicators infuse their purpose into everything that they do, and they make it easy for everyone to understand what they stand for. As a result, they have more loyal customers, happy employees and trust from investors.
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The Art of Non-Financial Reporting “Less is More”

The magnitude of different non-financial reporting frameworks increasingly pressures sustainability departments in staying away from the reporting trap and focusing on improving their positive impact. Companies must frequently cope with limited bandwidth in terms of attention and resources. Instead of the all-too-common machine gun approach of spraying efforts large and thin, it is important to select a limited number of high-impact sustainability efforts. Effective implementation requires precision in the definition of sustainability targets and dedicated efforts in execution.
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Paint is Not Transparent

Coating companies seem to underleverage their ESG performance in comparison to their peers from the chemical sector. And with more than a quarter of assets under management across the globe now invested according to ESG principles, listed companies within both sectors are well advised to increase their sustainability performance. What lessons can be learned from comparing to similar but also different sectors in different ESG Benchmarks?
Deepening your Focus for Better Sustainability Reporting

Deepening Your Focus for Better Sustainability Reporting

This time of year many annual reports are under construction to inform stakeholders about the 2019 performance and to provide them with an outlook on the upcoming years. Although reports can seem like straightforward tools to inform investors about the impacts of a company over the past reporting period, companies can get stuck in the reporting trap. The reporting trap causes companies to lose focus on the long-term, leaving limited time to make a real impact and turn strategy into action.
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